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As digital technologies continue to transform healthcare delivery, protecting patient confidentiality has become more complex and crucial than ever. This webinar will explore the evolving landscape of healthcare privacy and consent – examining the legal, ethical and practical considerations for safeguarding sensitive patient information. Attendees will gain insights into current regulations, best practices for data protection, and strategies for ensuring informed consent in digital health environments. Through expert discussion, attendees will be equipped to address emerging challenges and uphold the highest standards of privacy in their organizations.
The Sequoia Project plays a pivotal role in uniting public and private stakeholders through collaborative workgroups focused on advancing data usability, privacy, and consent in healthcare. By actively incorporating consumer perspectives and emphasizing practical functionality, Sequoia ensures policy discussions and technical solutions address the real-world needs of patients, providers and organizations. Their initiatives foster a balanced approach to secure information exchange, enabling trusted data sharing while upholding individual privacy rights and informed consent across diverse digital health environments.
Date: Thursday, November 13, 2025
Time: 2:00 pm ET / 1:00 pm CT
Location: Virtual
Identify key regulations and ethical principles governing patient confidentiality in digital healthcare settings.
Assess common risks to patient privacy and implement effective measures to protect sensitive health data.
Develop strategies for obtaining and documenting informed consent in technology-driven healthcare environments.
Apply best practices to real-world scenarios to enhance compliance and patient trust.
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Strategy & Business Development Lead, The Sequoia Project
Bren Shipley is Strategy & Business Development Lead at The Sequoia Project and holds advisory roles at Midato Health. Previously, she was Chief Operating Officer at Midato Health and worked at the UConn School of Pharmacy and the State of Connecticut in various healthcare-related positions. With a background in innovation consulting, project management, and health policy analysis, Bren has experience working in the public and private sectors to drive healthcare innovation and improve patient outcomes. She has a Master's degree in Health Advocacy from Sarah Lawrence College and a Bachelor's degree from the University of Connecticut School of Business.
Director of Government Affairs and Policy, Verisma
Elizabeth McElhiney, MHA, CHPS, CPHIMS, CDH-L, CRIS, CC, is Director of Government Affairs and Policy at Verisma. She collaborates with clients to implement evidence-based best practices and oversees thought leadership initiatives. Elizabeth has worked in health information and release of information for 15+ years, covering all industry areas from customer service to compliance. She also worked on the team to create the AHIMA ROI microcredential. Elizabeth earned an MHA with a specialization in Health Informatics from Capella University, and a BA in Political Science from Illinois Wesleyan University.
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